Ad Targeting

It looks like the NebuAd and related user privacy scandals are far from cooling off. Reuters reports that the US House Energy and Commerce...

Fight over behavioral targeting (or hypertargeting, or whatever else you fancy naming it) is getting ugly. It has just emerged that ad network ValueClick...

RESTON, Va. & NEW YORK--(BUSINESS WIRE)--LucidMedia (www.lucidmedia.com), an online contextual advertising platform and meta-network, and Right Media, a Yahoo! company and creator of the...

Reston, VA (PRWEB) June 5, 2008 -- LucidMedia, the first hyper-targeting display ad network for advertisers with brand safety and transparency down to the...

Publishers, Advertisers, Agencies and Luminaries Discuss Hot Topics in BT at Revenue Science Partner Summit Bellevue, WA (July 09, 2008) — Behavioral targeting gained momentum...

Behavioural Targeting Market Leader Partners With Financial Media LONDON (February 28, 2008) — Revenue Science, the behavioural targeting expert, is delighted to announce an agreement...

Behavioral Targeting Media Giant Extends European Presence to 8 Countries NEW YORK (March 4, 2008) — Revenue Science, Inc., offering the most widely adopted, powerful,...

During Uncertain Economic Times, Marketers Take Smart Steps to Boost Retail Revenue New York—July 29, 2008— Revenue Science, the leading provider of targeted advertising solutions...

NEW YORK (February 11, 2008) — At today’s OMMA Behavioral Summit in New York City, Revenue Science, Inc., offering the most widely-adopted, powerful, and...