Ad Targeting

Data Management Company Rolls Out Premium Demographic Data Using “Wisdom of the Data Experts” Validation Approach Cupertino, Calif. – BlueKai, the only end-to-end SaaS solution...

Bizo has just announced a major new executive hire - Frannie Danzinger as Director of Market Development - and a fantastic growth of over 130%  in 2011. We have spoken to Russell Glass, Bizo's CEO, about business audience targeting and how it supports Bizo's recent growth.

Collective is building upon TV Accelerator’s successful campaigns with over 80 top marketers by introducing TVA Channels, a new innovative version of TVA that lets marketers easily target high-demand viewers, such as the audiences of the top broadcast primetime series, including American Idol, The Big Bang Theory, Dancing With the Stars, Undercover Boss, The Amazing Race 20, NCIS, The Good Wife, Blue Bloods, Touch, Survivor: One World.

PR Aside, Trends for Most Audience Segments, including Travel and Health & Fitness, Present Cost-Effective Campaign Opportunities for Online Media Buyers BOSTON - ChoiceStream, a leading innovator...

Partnership with GroupM Thailand digital unit, mInteraction, provides clients with seamless access to Xaxis services NEW YORK & BANGKOK - Xaxis, the world's largest audience buying...

Swoop has recently announced the launch of its service, which seamlessly integrates relevant information about products and services – at times in the form of sponsored content or advertising – into web content. We reached out to Ron Elwell, Swoop's CEO, for more insights into what seems to be one of the most user-friendly and non-intrusive advertising solutions.

Tookitaki (www.tookitaki.com) is a social audience discovery and retargeting platform that has recently launched its beta version at iAccellerator's (( iAccelerator is an initiative...