Ad Targeting

Kibo’s Monetate connects targeted advertising with personalized marketing DALLAS -- Kibo, a leader in cloud commerce, announced the release of AdLink, a new audience creation tool...

Research finds that TV advertisers who use an audience-based approach to targeting have improved reach as much as 100%, without increasing budgets. NEW YORK --...

London - Kantar, the world’s leading data, insights and consulting company, and leading data connectivity platform LiveRamp have partnered in the UK to provide hundreds...

New 4D technology released by Silverbullet uses 1st party data to help marketers contextually target appropriate audiences in a brand-safe, post-cookie world. Silverbullet Data Services...

Leading cannabis data provider New Frontier Data launches industry-focused AdTech solution NXTeck WASHINGTON -- New Frontier Data, the global authority in data, analytics and business...

BERLIN -- GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s (SSP) programmatic...

Beeswax is upgrading its user interface and API, Buzz, to make it more powerful, faster and easier to use. The move comes after a...

The traditional TV ad still reigns supreme in influencing Brits' buying decisions – ahead of celebrity endorsements and online video adverts. Despite television coming a...

•       New technology allows brands to target precisely at scale without the need for cookies•       Real-time updates between ad calls...