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USSI Global Makes Strategic Investment with Software Company AdMobilize to Drive Digital Signage Installations...

Miami, FL - AdMobilize, the world’s #1 audience intelligence company powering DOOH networks with real-time, fully-anonymous AI, and USSI Global, a turnkey provider of customized network, broadcast,...

Conversational Commerce Platform iAdvize Integrates Facebook Messenger

London: iAdvize, the leading online customer engagement solution in Europe, has announced that its platform now integrates with Facebook Messenger for Business. Brands can...

xAd Raises $42.5M Series E, Acquires WeatherBug; Accelerates Location Technology to Predict Where Consumers...

NEW YORK - xAd, Inc., the global leader in location intelligence that drives sales, announced it has acquired WeatherBug (a division of Earth Networks),...

Sizmek Addresses Cross Media Plan Optimisation; Introduces Server-Level Cross-DSP Frequency Capping

As 75% of decision makers are looking for more precise reach strategies Sizmek adds engagement to its Cross-DSP Frequency Capping solution London, UK - Sizmek, the...

Clear Channel Outdoor Introduces CCO RADARView™: A Dynamic Campaign Planning Platform Allowing Advertisers to...

Advanced OOH Advertising Solution Gives Brands Insights Across all CCO Digital/Printed Roadside and Pedestrian Inventory & Against Audience Segments for Optimal Campaign Planning NEW YORK...

AdTheorent® Launches Advanced Predictive Creative for Advertisers

New Product Offering Leverages Machine Learning Models to Dynamically Score, Design and Deliver the Optimal Combination of Creative Elements NEW YORK -- AdTheorent, Inc., a digital...
Ad Tech Daily

Advertisers Can Use Data Insights to Drive Reach and Build Brands in the Current...

Research finds that TV advertisers who use an audience-based approach to targeting have improved reach as much as 100%, without increasing budgets. NEW YORK --...

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