Has The Site Retargeting Industry Lost Its Way?
I’ve always been a fan of site retargeting, which is why I choose to work in the industry. I have no doubt that marketers...
Criteo Acquires Tedemis, Expanding Customer Reach Across Channels
New York – Criteo (NASDAQ: CRTO), a leading global technology company that specializes in digital performance advertising, today announced it has acquired Tedemis, a...
ActionX Expands Operations in West Coast with Addition of Nate Feduska, VP Advertising Sales
Former Amobee Executive to Lead Expansion of ActionX and Build Strategic Partnerships for Mobile Retargeting Platform
NEW YORK – ActionX (www.actionx.com), the first platform that...
The Misunderstood Programmatic Promise
Unless you’ve been vacationing on another planet, you’ve probably noticed: Real-time media buying (RTB) is on the rise. According to the research firm IDC,...
Demandbase Introduces Programmatic Audiences for B2B Retargeting
Advertising Product Offers ‘Always On’ Subscription for Customers and Agencies
SAN FRANCISCO - Demandbase, the targeting and personalization company, announced new advertising functionality to automate...
ActionX Enhances Dynamic Creative Engine for Mobile with ‘Mobile Pop-Up Shop’ Rich Media Ad...
New Personalized and Shoppable Ad Unit Improves Consumer Experience and Engagement for Retail and Travel Brands
NEW YORK – ActionX (www.actionx.com), the leader in mobile...
Nexage Introduces Retargeting Capability on the Nexage Marketplace
AOL and Criteo Among First to Leverage Functionality to Expand Mobile Reach
BOSTON, MA - Nexage, the premium mobile programmatic marketplace, today announced the ability...
AdRoll Releases State of the Industry Report, Examines Drivers for Explosive Adoption of Retargeting...
Survey results from 1000 US marketers and analysis from billions of ad impressions show increased programmatic investment, adoption of new use cases, and boost...
Total Communicator Solutions and Unacast Enter Global Partnership to Enable Advertisers to Retarget Offline...
Deal allows retailers and brands to use iBeacon data to deliver more relevant and targeted online advertising for the first time
SAN DIEGO & OSLO,...
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