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Trafficking 101: How to Traffic Bluestreak Tags in DoubleClick DFP

Bluestreak ad tags can be trafficked in DoubleClick DFP (DART for Publishers) very easily. The only aspect you need to be looking after is...

OpenX 2.6 is Launched, Including Really Cool New Features

A recent OpenX blog post announced yesterday that OpenX 2.6 is now available and includes some much needed features focusing on: - OpenX API -...

Collective Media Launches Ad Network Management Platform (AMP)

AMP empowers the world's most prominent publishers to create and manage their own vertical networks NEW YORK – MARCH 24, 2008 – Collective Media, a...

IAB Announces the Release of “VAST,” a Digital Video Ad Serving Template, for Public...

Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers - I...

Jivox Shares Five Tips for Creating High-Impact Online Video Ads

Advice helps small businesses take advantage of new online video advertising opportunities and produce results on a budget San Mateo, California (PRWEB) – August 6,...

DoubleClick Serves Into Silverlight to Power Video Advertising for NBC Universal Digital Media

I barely got the time to bitch point out DoubleClick's apathy in updating us, and they announced that their in-stream platform can now power...

IAB Launches a Series of Initiatives Designed to Transform Interactive Operations & Accelerate Growth

Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations NEW YORK - The Interactive...

Akamai Completes Acquisition of acerno

CAMBRIDGE, Mass. - Akamai Technologies, Inc. (NASDAQ: AKAM) announced it has completed its acquisition of acerno, a privately held company based in New York,...

Trafficking 101: How to Traffic Flashtalking Ads in DoubleClick DFP

Although using Flashtalking tags in DART for Publishers (DFP) is not yet documented in DoubleClick's knowledge base, they're nothing too difficult to work with...

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