Ad Trafficking

Bluestreak ad tags can be trafficked in DoubleClick DFP (DART for Publishers) very easily. The only aspect you need to be looking after is...

A recent OpenX blog post announced yesterday that OpenX 2.6 is now available and includes some much needed features focusing on: - OpenX API -...

AMP empowers the world's most prominent publishers to create and manage their own vertical networks NEW YORK – MARCH 24, 2008 – Collective Media, a...

Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers - I...

Advice helps small businesses take advantage of new online video advertising opportunities and produce results on a budget San Mateo, California (PRWEB) – August 6,...

I barely got the time to bitch point out DoubleClick's apathy in updating us, and they announced that their in-stream platform can now power...

Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations NEW YORK - The Interactive...

CAMBRIDGE, Mass. - Akamai Technologies, Inc. (NASDAQ: AKAM) announced it has completed its acquisition of acerno, a privately held company based in New York,...

Although using Flashtalking tags in DART for Publishers (DFP) is not yet documented in DoubleClick's knowledge base, they're nothing too difficult to work with...