New “Day in the Digital Life” Research from YuMe and Verto Analytics Explores the...
Streaming Media Players Recorded Highest Growth Among All Video Device Types
London – YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights...
Kantar Media & VINEX Launch New Planning Currency for Internet Audience Ratings
Single source online panel goes live delivering a complete picture of audiences’ online consumption across websites and apps to fuel TV & Internet currencies...
Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data
68% of marketers say that walled gardens do not provide enough data to effectively analyse and measure campaigns
77% expect their audience targeting to be...
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