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MediaCom Selects Mpire’s AdXpose Solution to Help Improve Performance Ads

AdXpose’s Campaign Verification and Optimization Technology Helped MediaCom Optimize Display Ad Campaign for Leading Consumer Electronics Client SEATTLE – Mpire, the market-leading advertising verification and...

AudienceScience Partners with DoubleVerify to Ensure Brand-Safe, Privacy Compliant Ads

New York – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, and AudienceScience, the largest audience aggregator in the world...

MediaMath, [x+1] Partner with CONTEXTWEB to Gain Unique Publisher Footprint, Impression Attributes via Real-Time...

Expandable Rich Media and Contextual Targeting Features Available NEW YORK - CONTEXTWEB Inc., the ad technology and services company, announced that audience targeting platform provider...

IAB and Mobile Marketing Association Announce “Mobile Web Advertising Measurement Guidelines”

Joint Project Provides Agencies, Marketers and Other Ecosystem Members with Industry-Standard Methodology for Measuring Ad Delivery within Mobile Web Sites NEW YORK - To standardize...

Reactivpub Launches the “Cost Per Fan” Advertising Model

Paves the Way for Facebook ROI Monitoring by Launching the Market’s First Ever Solution for Measuring the Impact of Fans SOPHIA ANTIPOLIS, France - How...

V12 Group Selects BlueKai as Exclusive Data Management Platform (DMP) Provider

V12 Group, a leading provider of offline consumer data announced that it has selected BlueKai, the world’s most complete platform for data management, analysis and a

comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2009

Education Sites Gain as Students Head Back to School; Americans Need a Good Laugh as Summer Rolls to an End RESTON, VA – comScore, Inc....

IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”

Leading Trade Groups Take on Top Industry Challenge; Bain & Company and MediaLink engaged to support the effort PALM SPRINGS, Calif. - Three advertising trade...

Omniture Announces Display Advertising Solutions for Increased Return on Ad Spend

Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers SALT LAKE CITY -...

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