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Trafficking 101: How to Create Companion Ads Without Using ptile in DoubleClick DFP

Companion ads (also called partner ads, or synchronized ads / synchronized banners) are widely used as part of various ad package offerings to agencies...

Trafficking 101: How to Traffic Mediaplex Creatives in DoubleClick DFP

Mediaplex is a third party ad serving service - you're bound to be asked to traffic MediaPlex creatives at some point, so here are...

Media, Advertising, and Online Content Trends in 2010

Predictions regarding media, ad, and content trends in 2010 were recently put together by national (U.S) multi-platform media firm Cross MediaWorks’ CEO Marc Krigsman...

The World’s Most Valuable Audience for Digital Marketers Revealed in New Report from Turn

Top 2% of digital consumers see 24 times as many ads; advertisers spend 85% more to reach them REDWOOD CITY, Calif. – Major advertisers spend an...

KissMyAds Enhances Targeting Accuracy for Mobile Advertising

KissMyAds, the mobile performance marketing network in Cologne, Germany, introduces a new sophisticated technology to target mobile advertising. With the new system called 'KMA Track', mobile advertising campaigns can be precisely targeted directly to the mobile devices of consumers around the globe. "With 'KMA Track', we boost the already strong conversion of mobile offers by only providing the customers with relevant offers", says Florian Lehwald, Founder and CEO of the Cologne-based mobile marketing specialists, KissMyAds.

3 Myths Sabotaging Your Hispanic Consumer Outreach

Hispanic-targeted marketing is the "Electric Car" of advertising challenges. Like auto execs, we marketers will freely admit that our current methods are short-sighted (thanks, in...

Aggregate Knowledge Partners with LiveRamp to Onboard Exclusive Offline Transactional Data

Partners Tie Offline Data to the Online World, Delivering Actionable Insights San Mateo, CA — Aggregate Knowledge (AK), a leading media intelligence company, announced exclusive...

List of Ad Servers

24/7 Real Media Ad Manager Ad Serving Solutions Atlas Bluestreak Burst AdConductor CheckM8 DoubleClick e-planning Eyeblaster Falk AdSolution Mediaplex OpenX Operative PointRoll Solbright, Inc. Thruport Technologies Value Ad Zedo

DoubleVerify Uncovers Ad Fraud Tied to Copyright Infringement Sites, Costing Online Advertisers $6.8 Million...

New York, NY – DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement has uncovered elaborate advertising Fraud activity on over 1,200...

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