Ad Operations

BOSTON, June 16 /PRNewswire/ -- Visible Measures, the independent third-party measurement firm for Internet video publishers and advertisers, today announced the availability of VisibleCampaign(TM),...

Following Yahoo partnering with Google, it has emerged that Microsoft has partnered with YuMe for the very same reason: distributing and monetizing unsold inventory....

According to an IAB announcement dating back in June 9 (yes, I wasn't too quick to pick on this), they are ready to open...

Some sites have reported the Microsoft - Yume deal as an acquisition, which is not what I initially understood from YuMe's PR. YuMe confirmed recently...

NEW YORK – June 17, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today announced new MultiSite functionality for Open...

A recent Microsoft press release announces 9 high-profile publishers to start using the Atlas Publisher Suite for their ad serving operations. They are Antevenio,...

When you receive Atlas DMT tags to be trafficked in DFP, chances are that they will be in one of the following three different...

According to MediaPost's Online Media Daily, Google is expected to unveil later today a media planning tool named AdPlanner. Rumors about this new Google product...

As promised in my previous post announcing the launch of AdPlanner, here are more updates following the official announcement on the Google AdWords blog. The...