Index Exchange Announces Support for Unified ID 2.0
Exchange demonstrates its continued commitment to solving third-party cookie challenges and helping publishers monetize while driving results for advertisers
New York, NY - Index Exchange,...
Sprinklr Partners with Mediaocean to Integrate the Social Ad Buying Experience
Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising
Global media agencies like...
Effectv and VAB Analyze Hundreds of New and Established Companies to Measure TV Advertising’s...
The research indicates that TV can help “legitimize” younger brands, including DTC brands, who were shown to benefit the most from launching a sustained...
EntityX Secures Funding to Revolutionise Contextual Targeting
EntityX secures investment from industry angels to revolutionise contextual targeting and deliver radically better performance
London-based semantic technology pioneers, EntityX, have secured investment to further...
VideoAmp Integrates Conversion Logic Capabilities to Launch Cross-Channel Attribution Measurement, Planning and Audience Activation...
VideoAmp acquired Conversion Logic in March of 2020 and has integrated the company’s software, machine-learning attribution models, simulation and optimization engine into its platform...
Pattern89 Reveals the 2021 Ad Creative That Will Work Best
Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year
INDIANAPOLIS -- Pattern89, a...
Pacvue Announces Criteo Integration to Expand eCommerce Advertising Across Channels
Agencies and brands can now manage their sponsored product ads across a wider ecosystem of marketplaces and retailers using Pacvue’s intelligent automation, reporting, and...
USSI Global Makes Strategic Investment with Software Company AdMobilize to Drive Digital Signage Installations...
Miami, FL - AdMobilize, the world’s #1 audience intelligence company powering DOOH networks with real-time, fully-anonymous AI, and USSI Global, a turnkey provider of customized network, broadcast,...
Adtech Startup Illuma Technology Set for Rapid Growth as It Joins PWC’s Prestigious Raise...
British adtech startup Illuma Technology has been selected for capital fundraising through PwC’s Raise programme.
Illuma is an independent contextual AI specialist which uses proprietary...
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