White Bullet Integrates With 4D to Enable Advertisers to Tap Into Targeted Inventory Whilst...
The cybersecurity and IP protection company and the contextual outcomes engine join forces to deliver brand-safe advertising at scale
London, UK: Cybersecurity and IP protection...
Adverty Launches In-Play™ and In-Menu™ Ads in Magic Finger 3D and World Hockey Manager...
Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™...
Comscore and Viant Partner to Expand Cookie-Free Predictive Audience Access
RESTON, Va. – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new partnership agreement with...
Zeotap Launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World
New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic
Zeotap, the leading Customer Data Platform, has launched a new integration...
TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement and Attribution
Partnership delivers holistic linear and OTT measurement, providing thousands of advertisers with incremental reach and performance outcomes
TYSONS, Va. & NEW YORK -- TEGNA Inc....
The Most Trusted Source of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities...
To address the growing industry demand for an accurate and unified cross-screen pricing metric, SMI introduces unprecedented Ad Market Intelligence Tools including Granular Digital Video CPM...
TVSquared Joins IAB Europe’s Transparency and Consent Framework
Global TV Ad Measurement Provider Further Extends Commitment to Consumer Privacy & Information Security
EDINBURGH, Scotland -- TVSquared, the global leader in cross-platform TV ad...
Triton Digital Releases the May 2021 U.S. Podcast Report; Implements Version 2.1 of the...
NEW YORK -- Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release of the...
Yieldmo Announces Privacy-First Marketplace
Yieldmo's Smart Exchange harnesses the power of Contextual Reimagined™
NEW YORK -- Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first...
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