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Advertisers Can Use Data Insights to Drive Reach and Build Brands in the Current...

Research finds that TV advertisers who use an audience-based approach to targeting have improved reach as much as 100%, without increasing budgets. NEW YORK --...

Kantar and LiveRamp Join Forces to Provide Enhanced, Privacy-Conscious Consumer Segments for Online Activation

London - Kantar, the world’s leading data, insights and consulting company, and leading data connectivity platform LiveRamp have partnered in the UK to provide hundreds...
Ad Tech Daily

Silverbullet Launches 4D – a Contextual Intelligence Solution for the Post-Cookie Era

New 4D technology released by Silverbullet uses 1st party data to help marketers contextually target appropriate audiences in a brand-safe, post-cookie world. Silverbullet Data Services...

Viamedia Expands Advertising Partnership With MetroNet

Viamedia will Continue Managing Ad Sales in 5 Key Markets, Adding Representation in Lexington, KY NEW YORK -- Viamedia, the television industry’s largest independent...

Lotame and New Frontier Data Partnership Connects Big Brand Advertisers to More Than 100...

Leading cannabis data provider New Frontier Data launches industry-focused AdTech solution NXTeck WASHINGTON -- New Frontier Data, the global authority in data, analytics and business...

ID5 and CafeMedia Partner to Provide Cookie-Less Identification Capabilities to Thousands of Publishers

Partnership allows CafeMedia’s publishers to identify users in a privacy-compliant manner without using third-party cookies and guarantee better monetization beyond 2022 New York and London...

As Global Ad Spend Falls, GumGum Uses Simplaex’s AI, Rivr, to Make More With...

BERLIN -- GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s (SSP) programmatic...
Ad Tech Daily

Effectv and TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19

Study highlights the importance of staying on air and adapting creative/schedules regularly for optimal performance. NEW YORK -- In a time of restricted movement for most...

Beeswax Upgrades Buzz With Improved Targeting and Analytics – Better Usability, Functionality and Speed

Beeswax is upgrading its user interface and API, Buzz, to make it more powerful, faster and easier to use. The move comes after a...

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