Ad Operations

VideoAmp acquired Conversion Logic in March of 2020 and has integrated the company’s software, machine-learning attribution models, simulation and optimization engine into its platform...

Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year INDIANAPOLIS -- Pattern89, a...

Agencies and brands can now manage their sponsored product ads across a wider ecosystem of marketplaces and retailers using Pacvue’s intelligent automation, reporting, and...

FreeWheel’s AutoScheduler Technology is bringing the best of digital to the best of TV, fully automating NBCU’s linear TV ad scheduling process across all...

TV Content Reporting Provides Buyers with TV-Like Buying Opportunities and Brings Greater Transparency to CTV NEW YORK & LOS ANGELES -- Magnite (NASDAQ: MGNI), the...

SKAdNetwork Certification Program from Kochava Helps Marketers Make Decisions SANDPOINT, Idaho -- Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, ...

SUNRISE, Fla. -- SproutLoud, a leader in distributed marketing software solutions, is proud to announce the release of the most intelligent Ad Builder of...

Marketers can now easily reach 350 million high-intent users across 130+ digital brands LONDON and NEW YORK — Future plc, the global platform for specialist media, announces...

Miami, FL - AdMobilize, the world’s #1 audience intelligence company powering DOOH networks with real-time, fully-anonymous AI, and USSI Global, a turnkey provider of customized network, broadcast,...