Ad Operations

SEATTLE -- Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights, free to use for nonprofits. Creative Insights is...

Global Independent Adtech Platform Credits Advanced Ad Security Technology and Strict New Client Standards According to advertising security leader, Confiant, Smart AdServer was shown to...

How to solve the cookie conundrum? Many in the advertising industry have been looking to identity as the best shot at a like-for-like replacement....

The French conversational advertising leader’s westward expansion comes at an opportune time as advertisers grapple with increasing privacy restrictions on user data for ad...

New suite infers audiences independent of cookies or mobile app IDs Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering...

Partner affiliate marketing attribution solution is first-of-its-kind for effectively capturing campaign and traffic source throughout the whole advertising network chain BERLIN — Swaarm announced the launch of...

AdPlayer.Pro, an international provider of outstream video advertising solutions has conducted a survey of advertising executives, aiming to take a snapshot of the current...

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening...

Brand uplift measurement now available for all campaigns across the Brand Advance publisher network  London: Following a year with the Swedish technology company, Brand Metrics...