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Rethinking Advertising Metrics to Demonstrate Brand Value

The measurement of digital advertising has evolved at a much higher rate than standardised measurements. From using the cubit system as a measurement of...

New IRI Report Details Value of Contextually Relevant Advertising

Strategically deploying ads for attention and alignment can increase ROI by up to 30 Percent CHICAGO - As CPG companies look to eliminate waste in...

FreeWheel Video Monetization Report Highlights Growth of OTT and STB Ad Views

Changing consumer habits emphasise that premium video content belongs on the big screen London, UK: FreeWheel, the industry’s most complete advertising management solution, has today...

comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to...

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK– comScore announced that it is the first company...

Adslot Completes Integration with Lotame Data Exchange

Adslot the leading global innovator of digital media workflow and trading technology, today announced it has completed a live integration with audience data from...

Thirteen Months of Server-Side Header Bidding in Production: a Report from the Trenches

After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are...

Joint Statement From White Ops CEO and Rubicon Project President on Successful Efforts Countering...

LOS ANGELES & NEW YORK - Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and White Ops,...

Taveo Announces Availability of Its Innovative Click Tracking and URL Management Service

Minneapolis, MN – Taveo, a leading provider of click tracking and URL management services, announced today the general availability of its full product suite....

Audience Project Study: UK & US Ad Blockers Want Relevant Ads

A recent study by the marketing technology company AudienceProject shows that ad blockers in UK and US block ads to avoid irrelevant ads and...

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