Ad Operations

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

The measurement of digital advertising has evolved at a much higher rate than standardised measurements. From using the cubit system as a measurement of...

Strategically deploying ads for attention and alignment can increase ROI by up to 30 Percent CHICAGO - As CPG companies look to eliminate waste in...

Changing consumer habits emphasise that premium video content belongs on the big screen London, UK: FreeWheel, the industry’s most complete advertising management solution, has today...

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK– comScore announced that it is the first company...

Adslot the leading global innovator of digital media workflow and trading technology, today announced it has completed a live integration with audience data from...

After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are...

LOS ANGELES & NEW YORK - Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and White Ops,...

Minneapolis, MN – Taveo, a leading provider of click tracking and URL management services, announced today the general availability of its full product suite....