Ad Operations

New offering boosts buyer confidence with independent verification London - Adap.tv introduced Certified Viewability – an industry-first feature that independently verifies the viewability of video...

Using Unique Cartographic Technology, Local Yokel Media Brings Media Buying Efficiency and Scale to Hyperlocal Service Areas Stamford, Conn - Local Yokel Media (LYM), the Internet’s first hyperlocal...

OpenX recognized for creating new opportunities in advertising and publishing LOS ANGELES - OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology,...

B2B Marketers Can Now Laser Target Ads To Specific Companies Known To Leverage Various Technologies SAN FRANCISCO - Demandbase, Inc., the targeting and personalization platform for...

Recent news from the CeBIT 2012 front have firmly put ADmantX (www.admantx.com) on the map of online advertising technologies. ADmantX allows companies to reach their online advertising targets more effectively by providing precise, real-time information about the content of a web page as well as blogs and social networks. Using semantic technology, ADmantX offers an increased visibility of web content and conveys the feelings they transmit to readers.

Quantcast, an audience measurement and targeting provider for advertisers and publishers, has appointed Matt White as Director, Agency Sales. White joins the company from Yahoo! where he was previously Group Director responsible for all display and search business with WPP agencies. Prior to that, White was head of mobile sales for Channel 4.

Danish software company Adform (www.adform.com) has been seeing great growth following the launch of the first Pan-European demand side platform in November last year. Recent news around Adform's expansion has put the company in the spotlight once again. CMO Martin Stockfleth Larsen shares with us some insights into the current state of display advertising and explains how the Adform platform is radically different.