Ad Operations

A recent study by the marketing technology company AudienceProject shows that ad blockers in UK and US block ads to avoid irrelevant ads and...

eBay Advertising announces the launch of a new tool that will transform targeting on the site, allowing brands to identify shoppers who are in...

In Public Comment, New Schema Allows Real-Time Assembly and Rendering of Creative Assets Based on Audience Data NEW YORK - The IAB Technology Laboratory released for...

LONDON - MediaGamma has announced the launch of a new Audience Prediction product, which is set to make a major impact on the ad...

Why Partner Management and Yield Management Need to be BFFs Once upon a time, media companies had a pretty clear idea of who their audiences...

New feature enables efficient workflow, better price support and precise reporting LOS ANGELES & NEW YORK - OpenX, a global leader in driving superior monetization...

Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...

Advertising, at least for the foreseeable future, will be the simplest way to subsidize content online for consumers. If there’s any debate about that, ask...

Publishers that use multiple-demand source platforms have many challenges, and among them are data aggregation of programmatic inventory. There is no single way to...