Ad Operations

70% of EMEA Marketers Say Attribution Is Key to Success Yet Only 14% Have a Handle on It Adroll, the digital marketing specialists, released their...

In an earlier article, I discussed Automated Guaranteed, the new form of programmatic buying that specifically refers to the trading of digital media inventory...

Accuracy, Precision and Efficiency Are Achieved Through a Streamlined Solution Focused Directly on Benefiting Publishers Managing Multiple Programmatic Vendors San Diego, CA – Ad-Juster, the leader...

September 1st, 2015 marked the beginning of the end for flash. Since then, advertisers have worked hard to embrace the new order that is...

Tech Parents and their Children Make Notable Branding Splashes in 2015, including Google & Android and Amazon & Amazon Fire LOS ANGELES - Ace Metrix®,...

Survey finds Western European marketers actively examining the use and challenges of contextual marketing Marketers are collecting a large quantity of contextual information about their...

Headway Digital, the leading programmatic media buying company announced today the release of the infographic, Programmatic Elements, a route-map designed to help marketers make...

Do you ever feel like you’re rolling dice with your ad tech? Every day, publishers are experimenting and gambling -- each hoping to discover...

SPOILER ALERT: App Tagging: Can now work “zero SDK required” In live demonstrations to our clients, prospects and partners I show them how it is...