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Collective Media Launches Ad Network Management Platform (AMP)

AMP empowers the world's most prominent publishers to create and manage their own vertical networks NEW YORK – MARCH 24, 2008 – Collective Media, a...

Adify Gives Publishers Predictive Insight Into Advertiser Campaigns’ Success

New Inventory Management Module Helps Vertical Ad Network Builders Adjust Inventory Availability and Pricing Based on Supply and Demand SAN BRUNO, CA June 25, 2008...

YuMe and comScore Quarrel Over Top 10 Ad Networks Ranking

The folks at YuMe cheered on July 21st, when they issued a press release in regard to their big jump in comScore's top 10...

InsightExpress Announces Five New Appointments; Digital Media Measurement Operations Capabilities Significantly Expanded

STAMFORD, Conn.--(BUSINESS WIRE)--InsightExpress, a leading digital marketing research firm, announced today the expansion of its Digital Media Measurement team with the appointments of Ashley...

Where Have All the Click-Throughs Gone?

Compete Webinar to Reveal Best Practices in Landing Page Effectiveness BOSTON--(BUSINESS WIRE)--Compete, Inc., a leading web analytics company and unit of TNS media, today announced...

Broadband Enterprises Continues Push to Automate Delivery of Online Video Advertising With Addition of...

ATLANTA--(BUSINESS WIRE)--Digital Element, the leading provider of IP Intelligence solutions, today announced that Broadband Enterprises (BBE), the premier online video network with more than...

24/7 Real Media Adds Performance Tracking Functionality to Open AdStream

Publishers Gain Valuable Insight into Audience Behavior for Maximizing Revenue Opportunities NEW YORK - 24/7 Real Media Inc., the leading global digital marketing company, today...

Mediaplex Introduces Industry First: Launches Best Practices in Path to Conversion Reporting Package

Clients Benefit from Summary-Level Insights Based on over a Year of Analytic Engagements and Development WESTLAKE VILLAGE, Calif. - ValueClick, Inc.’s (Nasdaq: VCLK), technology division,...

The IAB Issues Ad Campaign Measurement Process Guidelines

New Roadmap for Process Improvement and Discrepancy Reduction in Interactive Advertising NEW YORK, NY (September 22, 2008)—The Interactive Advertising Bureau (IAB) today announced the release...

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