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Microsoft and YuMe Partner to Sell Microsoft’s Video Inventory

Following Yahoo partnering with Google, it has emerged that Microsoft has partnered with YuMe for the very same reason: distributing and monetizing unsold inventory....

Aegis Media Moves into Ad Serving by Acquiring Bluestreak

Aegis Group made a short announcement that they acquired Bluestreak, a small but innovative ad serving platform, thus entering the ad serving business. The move...

NIKE, AKQA and MindShare Partner to Change Widget Advertising For Good

New York, New York (June 30, 2008)—Eyeblaster, home of the world’s most innovative integrated digital marketing solutions has been selected by global advertising agency...

Google Marketer’s Playbook: Online Video Advertising

Interesting presentation from Google product managers on trends, benefits and strategies of online video advertising.

The IAB Launches Revised Ad Unit & Rich Media Creative Guidelines

New York, NY (July 1, 2008) – The Interactive Advertising Bureau (IAB) today announced the release of Revised Ad Unit and Rich Media Creative...

3 UK Signs YAHOO! As Portal Advertising Partner

LONDON, July 2, 2008 - Mobile operator 3 UK and Yahoo! have announced a deal which will see Yahoo! exclusively sell 3 UK banners...

Leading News Organization ITN Extends Advertising Deal with blinkx Based on Proven Campaign Success

SAN FRANCISCO, CALIF. – July 2, 2008 – blinkx, the world’s largest and most advanced video search engine, today announced that it has won...

VideoEgg Ad Network Delivers Enhanced Ad Capabilities for Deeper Engagement

SAN FRANCISCO, CA, July 9, 2008 – VideoEgg, the rich media ad network that guarantees brand engagement, today introduced new features to give advertisers...

Snaggable Ads from PointRoll and Clearspring – How Widget Ads Became Viral

I bet the name doesn't tell you much, SnaggableAds - is it an ad that snags something, is it you who can snag...

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