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DG Announces Significant Advancement in Multiscreen Ad Management

Advertisers to benefit from HTML5 and video creation tools New York, NY - DG (NASDAQ: DGIT), the world’s leading multiscreen ad management company, announced today...

Genesis Media Names Mark Yackanich CEO and Andrew Reis Chairman

Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced today the appointment of Mark Yackanich as its new CEO. Concurrently, the board of directors has appointed interim CEO and Co-Founder Andrew Reis as Chairman of the Board.

Ooyala Delivers In-Stream Video Viewing on Twitter

Twitter Video Card solution creates new ways to discover, share and monetize video; ESPN first to adopt MOUNTAIN VIEW, Calif. - Ooyala, the leading video streaming...

Global Marketers Believe Online Video More Efficient Than TV

Majority of those surveyed cite better engagement and scale LONDON - The majority of online video spend in the last 12 months is coming from budgets...

Adap.tv Launches Industry’s First Certified Viewability For Video Advertising

New offering boosts buyer confidence with independent verification London - Adap.tv introduced Certified Viewability – an industry-first feature that independently verifies the viewability of video...

Q1Media Completes Merger with AdExcite

Fast Growing Firms Combine Strengths in Online Display, Video and Mobile Ad Solutions AUSTIN, Texas - Q1Media announced the completion of its merger with AdExcite. Founded in...

Adap.tv: Where next for online video advertising?

The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv, the company that delivers a programmatic way to trade video advertising, believes the industry must continue to push for further significant changes in 2013.

Brand Awareness is Primary Goal of Online Video Advertising for 62% of Agencies

Adap.tv and Admonsters research points to shift in perception of online advertising and highlights the challenges 86% of UK advertising agencies purchased digital video inventory...

2012 Back-to-School Advertising Themes Vary from Value to Philanthropy and Are Less Tech-Dominant Than...

Ace Metrix®, the new standard in analytics for television and video advertisers, today announced the top back-to-school advertisers, a list led by ads for Best Buy (Ace Score: 622), Lysol hand soap and wipes (Ace Score: 603) and kids’ haircuts at JC Penney (Ace Score: 600). The breadth of themes in this year’s back-to-school ads is an interesting juxtaposition against last year’s heavily technology-themed list led by a Microsoft ad touting a free Xbox with the purchase of a Windows 7 PC.

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