IAS Now Offers Fraud and Viewability Measurement Across Pinterest
London, UK - Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile...
AudioMob and Targetspot Combine to Revolutionize In-Game Advertising
Online, in-app gaming is an estimated $65billion (£51billion) industry with huge, highly engaged audiences ranging across all age groups, gender and geos. Gaming has never been...
Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement
The new solution drives optimization success for gaming app developers
SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced a first-to-market partnership with Facebook Audience Network bringing...
New Survey Finds App Bidding is the Future of In-App Advertising and Monetization
77% of app developers are considering moving from waterfall to real-time unified auctions, due to accuracy, transparency, and more granular user data
BERLIN -- Fyber...
AppLovin Launches MAX In-App Bidding Monetization Solution and Achieves Impactful Results
Mobile game developers recognize ad revenue increases, benefiting the entire mobile app ecosystem
PALO ALTO, Calif. -- AppLovin, a comprehensive mobile gaming platform, announced the...
Uken Games Provides Hyper Relevant Experiences for Users, Driving Loyalty and Monetization Using Swrve
Sony Pictures Television Games, Who Wants To Be a Millionaire? and Jeopardy! World Tour leverage Swrve Mobile Marketing Automation Platform for Real-time In-App Engagement
SAN FRANCISCO --...
Adjust Introduces User-Level Ad Revenue Reporting
App Publishers Gain Valuable Data Insights into LTV and ARPU with
New Ability to Target and Retarget Budget on “Ad Whales” and Improve Cross Promotion
San...
GeoEdge First to Bring Real-Time Ad Security and Quality to Mobile In-App Environments
GeoEdge first to market with real-time ad security and quality solution for mediation SDKs, as a part of the company’s mission to block sexually-offensive...
Open Measurement Software Development Kit for Mobile In-App Advertising Gains Global Adoption, Enabling Viewability...
Media Rating Council Supports IAB Tech Lab OM SDK Certification to Promote Adoption; 17 Companies from U.S., Europe & Asia Already Certified
NEW YORK --...
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