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Adjust Introduces User-Level Ad Revenue Reporting

App Publishers Gain Valuable Data Insights into LTV and ARPU with  New Ability to Target and Retarget Budget on “Ad Whales” and Improve Cross Promotion San...

GeoEdge First to Bring Real-Time Ad Security and Quality to Mobile In-App Environments

GeoEdge first to market with real-time ad security and quality solution for mediation SDKs, as a part of the company’s mission to block sexually-offensive...

Open Measurement Software Development Kit for Mobile In-App Advertising Gains Global Adoption, Enabling Viewability...

Media Rating Council Supports IAB Tech Lab OM SDK Certification to Promote Adoption; 17 Companies from U.S., Europe & Asia Already Certified NEW YORK --...

Fyber Names Aaron Dalin VP of US Publisher Sales for RTB

Former Facebook Executive Brings Ad Tech Expertise with Proven Management of Driving High Business Growth Berlin, Germany - Fyber GmbH (Fyber), an independent advertising technology...

DoubleVerify Bolsters Mobile In-App Viewability Solution with New Certified Partners AOL, xAd, Pocketmath, and...

DV Expands its Reach to Meet Growing Advertiser Demand for Engagement Metrics on Mobile NEW YORK – DoubleVerify (DV), the recognized leader in digital quality solutions,...

New Report on Global In-App Spending Habits Finds That Asian Consumers Spend 40% More...

AppsFlyer study sheds light on in-app spending patterns of mobile users around the world; iOS users spend nearly 2.5 times more than Android users San...

Tremor Video Expands Partnership with Moat to Measure Mobile In-App Viewability and Attention

Tremor Video Can Now Optimize to Moat Measured Viewability in Real Time Across All Screens NEW YORK - Tremor Video, Inc. (NYSE:TRMR), a provider of...

MRC Accredits Sizmek for Mobile Web and In-App Served Ad Measurement

Sizmek first company to have ad serving function accredited to measure delivery across desktop, mobile web and mobile in-app London, UK - Sizmek (NASDAQ: SZMK), the...

Conversant Partners with Integral Ad Science for Third-party Viewability Verification

Conversant, the leader in personalized digital marketing, announced its partnering with Integral Ad Science for third-party viewability measurement of in-app mobile ad campaigns. “Conversant has...

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