InMobi Exchange Integrates with In-App Header Bidding Solutions, Reducing Friction and Optimize Competition for...
Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory
SAN FRANCISCO, CA...
Mobile Advertising Platform AdColony and Anzu.io Join Forces to Bring Blended In-game Ads to...
AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony...
Vungle Appoints Jeremy Bondy as CEO
Former CEO, Rick Tallman, remains as Strategic Advisor
SAN FRANCISCO, CA — Vungle (www.vungle.com), a leading mobile ad and in-app monetization platform, today announced the...
Ogury Launches Thumbnail Ad, the World’s First Non-Fullscreen Format Built Specifically for Mobile
With this picture in picture format, publishers benefit from 100% Incremental Revenue, Brands from high V2CR, and users from an enhanced ad experience
NEW YORK...
IAS Now Offers Fraud and Viewability Measurement Across Pinterest
London, UK - Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile...
AudioMob and Targetspot Combine to Revolutionize In-Game Advertising
Online, in-app gaming is an estimated $65billion (£51billion) industry with huge, highly engaged audiences ranging across all age groups, gender and geos. Gaming has never been...
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