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Skype Launches New Advertising Opportunity for the World’s Premier Brands

Groupon, Nokia, Universal Pictures, and Visa Among First Brands to Advertise on Skype Skype Establishes Advertising Sales Partnerships in U.S., U.K. and Germany to Sell...

appMobi’s New playMobi – An In-App Purchasing, Analytics and Social Game Triple Play for...

appMobi (www.appmobi.com) announced public beta availability of playMobi™, a cross-platform HTML5-based game development, deployment, and monetization SDK. playMobi gives HTML5 game developers an elegant JavaScript API solution to the many issues they face, including user authentication, in-game payments, social player engagement, scoring and leaderboard management. The core technology of playMobi is based on TapJs, which pioneered the social network category for HTML5 games and was acquired by appMobi in 2011. Developers can apply to join the playMobi beta program at www.appmobi.com/playmobi.

WhatRunsWhere Launches First In-App Ad Tracking Service

Android Data Gathering Tool Allows Advertisers to Track What Ads Competitors are Running – and In Which Apps SAN DIEGO - Giving advertisers and agencies the...

Criteo Unveils Mobile In-App Performance Display Advertising Solution for App Developers and Marketers to...

•New Beta leverages individually personalized banners, deep-linking technology and full recommendation and prediction power of the Criteo Engine •Targets and delivers relevant ads across smartphones and tablets while clearly tracking results Palo Alto – Criteo (NASDAQ: CRTO), a leading global technology company that...

Swrve Launches World’s First Real-time Personalization Engine For Mobile And Tablet Apps

Mobile marketers can now react immediately to user behaviors and adapt user experience based on consumer intent New pricing tiers see launch of "Swrve for...

Celtra Launches Cross-screen Viewability for In-App and Web with New AdCreator Analytics

First to Provide Viewability Metrics on Mobile Devices – Both In-App and Mobile Web Environments – Along With Accidental Ad Expansion Tracking and Performance...

WMC Global and Media Thirst Partner with Pinsight Media+ for In-App Ad Monitoring

Pinsight Media+ has engaged WMC Global and Media Thirst for in-app ad monitoring and risk analysis across its advertising platform. Pinsight connects ad networks...

BrightLine and Samba TV Partner to Provide In-App Rich Media Advertising in Connected TVs

Partnership Increases Reach of Connected TV Rich Media Solutions to 70+ Connected TV Apps Worldwide on All Major OTT Platforms NEW YORK - BrightLine, the...

Millennial Media Guarantees 100% In-App Mobile Ad Viewability

Millennial Media and Integral Ad Science Partner for First Mobile In-App Viewability Guarantee BALTIMORE - Millennial Media, the leading independent mobile ad marketplace, announced it...
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