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AtomicOnline Launches GameRevolution Gaming Vertical to Rebel Against Cluttered Ad Networks

LOS ANGELES - AtomicOnline, a diversified online media company, announced the launch of their fifth demographic hub, GameRevolution. By partnering with other leading gaming...

IAB Launches New Certificate in Interactive Advertising

Professional Development Program to Provide Critical Training in Rapidly Changing Media Environment NEW YORK - The Interactive Advertising Bureau (IAB) announced the launch of the...

2008 OMMA Awards Finalists: Online Advertising Creative

The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in...

Sometrics Helps Game Publishers Reach Next Level of Growth, with Roadmap for Turning User...

New White Paper Released Analysis Pinpoints Ways for Publishers of Casual and Social Games, Virtual Worlds and Social Apps to Boost Revenue as Advertisers Seek...

Games.com Offers Unique and Custom Advertising Opportunities for Marketers

Games.com, a division of AOL Inc., today announced a suite of industry-leading brand integrations for marketers looking to reach highly desirable audiences, including women and moms. This announcement follows the recent relaunch of Games.com, which includes a brand new cross-platform gaming experience, a refreshed library of more than 5,000 free online games, and new engagement and personalization features.

MindJolt’s New Advertising Optimization Engine, AdJolt, Drives Financial Returns for Online Games

Independent Game Developers Report 50-70% Increase in Revenue SAN FRANCISCO - MindJolt, the largest social gaming platform for 3rd party game developers, announced AdJolt, an...

Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology

Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior REDMOND, Wash. and RESTON, Va. —  For the first time...

In-Game Advertising in EA Games Lifts Brand Sales

First Time Research Connects What Consumers See in-Game with What They Buy In-Store REDWOOD CITY, Calif. - Electronic Arts Inc. (NASDAQ:ERTS) revealed results from a...

Tap Me Unveils Industry’s First Mobile In-Game Advertising Platform

Startup Redefines In-Game Monetization with Ability to Connect Games to Brands and Brands to Gamers in a Relevant, Non-Disruptive Way Game Developers Conference 2011 SAN FRANCISCO...

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