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Only 18% of Video Advertisers Use Both In-Stream and Rich Media in Campaigns, According...

Sizmek's benchmark report highlights challenges marketers still face to deliver strategically integrated digital video ad campaigns London, UK - Sizmek (NASDAQ: SZMK), an open ad...

IAB Tech Lab Releases Updated ‘Digital Video In-Stream Ad Format Guidelines & Best Practices’...

Revisions Respond to Consumer Demand for High-Definition Digital Video Experiences Across Desktop, Mobile and Traditional Television Screens NEW YORK - The IAB Technology Laboratory introduced...

Xaxis Brings Ad World’s Most Advanced Cross-Channel Programmatic Brand Advertising Offering to UK Market

LONDON - Xaxis, the world's largest programmatic media and technology platform, announced the UK launch of the Xaxis Brand Suite. Xaxis Brand Suite provides...

Rhythm Debuts Virtuoso, a Fully Customizable Video Ad Experience for Brand Advertisers

NEW YORK - Rhythm announced the launch of Virtuoso, a fully customizable video ad experience built for brand advertisers. With numerous opportunities to incorporate branding,...

Tremor Video Rolls out Largest Suite of Guaranteed Performance-Based Pricing Models for in-Stream Video

Building Upon Success of Cost-Per-Engagement (CPE), Adds 3 New Performance-Based Solutions for Brand Advertisers NEW YORK - Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven...

VIRURL Acquires REVENUE.COM and Rebrands under New Moniker to Launch the Most Native...

Native Advertising Startup a Finalist in the “Advertising” Category at the 3rd Annual Siemer Silicon Beach Summit in Santa Monica, CA Santa Monica, CA – VIRURL,...

AdoTube Launches Initiative Enabling Brands to Execute Video Campaigns across Multiple Media at No...

NEW YORK - AdoTube, the Exponential-owned in-stream advertising specialist, announced it will offer select customers the option to run its superior in-stream ad units on...

TargetSpot Drives Digital Audio Advertising for Microsoft Music Service

Leading Digital Audio Ad Network to Provide Advertising Solution for Xbox Music from Microsoft NEW YORK - TargetSpot, the largest Digital Audio advertising network, announced...

AdoTube 2012 Global Format Index: Huge Gains in Consumer Pre-Roll Video Engagement from 2011

Index measures international data from more than 9,500 campaigns and nearly 13.5 billion impressions NEW YORK - AdoTube, the Exponential-owned in-stream advertising specialist, announced the release...

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