wywy Launches Industry First TV Ad Syncing Campaign Using Google Search with eHealth.com
New campaign syncs online health insurance exchange’s TV advertising with Google paid search campaigns
NEW YORK – wywy, a leading TV syncing advertising technology company,...
Interview: Vince Meyer, adMarketplace VP of Business Development, Discusses the AutoWeb Partnership
Following yesterday's announcement, adMarketplace VP of Business Development Vince Meyer offers more insights into what the partnership with AutoWeb means and what automotive advertisers...
Nami Media Launches Media-Buying Division
Responding to client demand, Nami Media offers managed services option for client PPC and XML campaigns.
Los Angeles, CA – Nami Media (www.nami.media), a leading...
adMarketplace’s BidSmart Solution Sees Over 75% Increase in Conversion Rates for Top Brands
First Programmatic Marketplace for Search Advertising Enhances Proprietary Technology for Targeting Top Performing Channels
New York – Today, adMarketplace introduced an enhanced version of BidSmart,...
Criteo launches Advertising’s Next Generation Prediction Engine – Based on Actual Purchase Behavior
- Dramatic enhancements to the Criteo Engine Deliver An Additional 38 Percent Performance Improvement to post-click ROI
- Criteo Engine Technical Enhancements Represent 3+ Years...
Criteo Acquires Tedemis, Expanding Customer Reach Across Channels
New York – Criteo (NASDAQ: CRTO), a leading global technology company that specializes in digital performance advertising, today announced it has acquired Tedemis, a...
Sq1 Develops New Digital Portal for Jiffy Lube
Ad-tech agency gets slick with ‘first of its kind’ franchisee portal for digital marketing
www.sq1.com
Sq1, known for its Conversion Optimization Methodology, has been busy since...
Adiant Acquires Marchex Pay-Per-Click Site Specific Assets and IndustryBrains Brand
Creates Web's Largest Ultra-Premium Content-Style Ad Platform
NEW YORK - Adiant, owner of the largest content-style ad platform on the web, announced Adiant’s July acquisition of...
Google Spending Growth Stable Through Enhanced Campaigns Transition, Smartphone CPCs Down in RKG Q3...
RKG Makes Recommendations for Marketers Heading into Q4
CHARLOTTESVILLE, Va. - RKG, a leading search and digital marketing agency, released its Digital Marketing Report covering the...
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