CPC Advertising

Google Shopping is a paid service. That offers an opportunity for many advertisers: more clicks, a lower cpc and better conversion rates. Advertisers are...

NEW YORK - adMarketplace (www.adMarketplace.com), the leader in search network advertising, and Kenshoo (www.kenshoo.com), the global leader in premium digital marketing technology, announced a partnership...

Criteo, the global leader in performance display advertising, today announced support for Facebook® Exchange, which enables real-time bidding on Facebook.

Revenue from adMarketplace’s search syndication network grew 112% in the first quarter from the same period last year, as it continues to innovate and consolidate the $10 billion search syndication market.

New self-serve pay-per-click (PPC) job advertising solution allows employers and agencies to quickly and easily advertise job listings on SimplyHired.com and thousands of partner...

Infolinks, a global leader in monetizing digital advertising for publishers, brands and their agencies, today launched Infolinks In3, a new suite of real time intent-based advertising products that creates new revenue opportunities for website publishers and maximizes returns for advertisers. Simultaneously, Infolinks announced Dave Zinman as its chief executive officer. Zinman is the former GM of Display at Yahoo! and is credited as co-inventor of the ad server.