CPE Advertising

Solve Media (www.SolveMedia.com) today revealed that 10 percent of all online traffic is generated by bots – softwareapplications that run automated processes across the Web. eMarketer predicts online display ad spend will reach $15.3 billion globally in 2012, which means that potentially $1.5 billion in ads will be served to bots. Since 2011, Solve Media has witnessed a 400 percent rise in aberrant traffic across registration, voting, commenting and contact services on the web. The company’s CAPTCHA-based advertising technology provides security authentication solutions for publishers.

Cost-per-engagement model and two new ad units deliver the Active Attention of target audiences to drive engagement and brand lift; Joe Gallagher, former EVP...

SUNNYVALE, Calif. – GoldSpot Media, the leading multiscreen rich media and video advertising platform, launched the industry’s first multiscreen Cost-Per-Engagement (CPE) ad unit. SmartVue™...