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iQU Acquires Cross-Platform Game Analytics Company HoneyTracks

Integrated Big-Data Marketing Solutions For All Game Developers HAARLEM, Netherlands & MUNICH - Dutch games marketing firm iQU and Munich-based games analytics firm HoneyTracks announced...

BrandAds Bridge Allows Brands to Measure the Impact of Every Video Ad Campaign

Video industry veterans come together to bring world-class measurement to connected video advertising EMERYVILLE, CALIF. – Video intelligence company BrandAds today announced general availability of BrandAds...

Simulmedia and FourthWall Media Enter Data Partnership

Simulmedia, a targeted television advertising company, today announced that it has entered into a data partnership with FourthWall Media that will improve Simulmedia’s ability to increase CPMs on under-yielding cable network and cable operator inventory. FourthWall Media collects real time set top box data from digital cable homes within their participating footprint and provides demographic reports and analysis of this activity for all cable channels available within each participating system.

Amplify Social Launches The Virtual Fan Network

Enables brands to associate With professional athletes for fast, low-cost, viral digital sports marketing San Francisco - Amplify Social, a San Francisco-based digital technology company,...

CPAlead Releases The Spotlight Tool for Optimizing Digital Content Monetization

Industry-First Solution Enables Publishers to Combine Traditional Models for Top-Revenue Generation LAS VEGAS - CPAlead, a premier online marketing company that specializes in digital content...

Digital Marketing Sector Starts off Strong in Q1 2011; Retail & Finance Lead Growth;...

Data Based on Efficient Frontier’s Q1 2011 Digital Marketing Performance Report SUNNYVALE, Calif. - The first quarter of 2011 started off strong in the U.S....

Majority of Marketers and Agencies Surveyed in New IAB Study Plan to Increase Digital...

Those Surveyed Plan to Increase Spend on Digital Video by 22% in next 12 months NEW YORK - “An Inside Look at Demand-Side Perceptions of...

Digital Advertising Company SocialVibe Secures $20 Million in Funding Round Led by Norwest Venture...

Pioneering performance brand advertising platform captures consumers’ attention, delivers unprecedented engagement rates to maximize brands’ ROI Los Angeles, CA – SocialVibe, the digital advertising technology...

comScore Releases February 2011 US Search Engine Rankings

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search...
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