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Metacafe Gets to Monetize Content from 12 New Video Content Providers

Metacafe has announced earlier today 12 new deals with video content providers - a move that will significantly enlarge their already impressive video inventory. Metacafe...

Epic Advertising Announces pCPM: A New Patent-Pending Online Metric

Successful Beta Program Completed; Results Show 60% Increase in Campaign Value. New York, NY – Epic Advertising, the New York-based online performance marketing company, today...

Chitika Lets Online Advertisers Tap the Power of Consumer Search

Chitika's new search-driven ad program lets SEM advertisers target prospects based on their search activity across 34,000 Chitika network websites MARLBOROUGH, Mass. - Chitika Inc.,...

Hydra SVP of Marketing on Online Advertising: Get What You Pay For and Pay...

Or: How I learned to stop targeting and love the results LOS ANGELES - The following is an opinion editorial by Mason Wiley, senior vice...

As Online Video Viewing Shifts From PC to TV Screen, Viewers Will Number Nearly...

NEW YORK - While today’s consumer is most likely to watch online video on the PC screen, over time more and more consumers will...

‘Net Will See Nothing But Flat CPMs’, Analyst Also Says Ad Model Has Failed...

Joe Mandese published an interesting view to a much-awaited report by JP Morgan analyst Imran Khan, in a recent issue of Media Post's Online Media Daily - online advertising...

AccuStream Research: Online Video Media Spend Tops $2.12 Billion in 2008; 22.5% Growth Forecast...

MARINA, Calif. - Online video gross media spend totaled $2.12 billion in 2008, up 36% over 2007, and forecast to continue double-digit increases through...

TRAFFIQ Marketplace Generates Unprecedented Ad Rates

Traffiq Inventory Garners High Advertiser Demand, Generates Higher-Than Industry Average CPMs NEW YORK - TRAFFIQ® – The Premium Advertising Marketplace announced today that fourth quarter...

AccuStream Research: Online Music Radio Spins 6.6 Bil. Track Play Hours in ’08; Media...

MARINA, Calif. - Online music radio and track play listening hours increased 37.6% to 6.67 billion in 2008, while in-stream audio sold against ad-supported...

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