ad:tech

The ad:tech Startup Spotlight Series is back -- this time, with brand partners including Gap, Inc., GE and Unilever -- and the call for entries has kicked off. The Startup Spotlight Series is a hunt for the most enterprising new companies in digital marketing, and the competition goes live at ad:tech New York in November. Startups can submit to compete in one of four challenges: Gap Shopper Marketing, Unilever Mobile Commerce, GE Data & Analytics and Social TV & Video. Submissions are being accepted now through Friday, August 24.

GraphEffect, a social marketing software company, announced new Twitter offerings at the ad:tech conference in San Francisco, where the company has been nominated as a “Start Up Spotlight Finalist.” GraphEffect’s AudienceBoost is the first offering that allows a scalable solution for brands to run advertising campaigns on Twitter. It enables brands to uncover new interest targets for their Promoted Tweets and Promoted Accounts. American Express and Digitas beta tested the new offering during last month’s successful American Express Twitter Sync campaign.

eMarketer Named Official Research Partner for ad:tech 2013 ad:tech San Francisco 2013 DALLAS - eMarketer, the authority on digital marketing, media and commerce information, has been named...

Pick the most innovative name for ad:tech’s new gaming feature on the expo floor and win an all-access pass to ad:tech San Francisco ad:tech San...