Advertising Reports and Studies

Top 2% of digital consumers see 24 times as many ads; advertisers spend 85% more to reach them REDWOOD CITY, Calif. – Major advertisers spend an...

Spider.io (www.spider.io), a London-based ad technology company, has recently reported the discovery of a new ad botnet, the Chameleon Botnet - that emulates human...

Report Reviews 2012 Location-based Mobile Advertising Market and State of the Industry New York, NY - Verve Mobile, the leader in location powered mobile advertising,...

New York, NY – DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement has uncovered elaborate advertising Fraud activity on over 1,200...

Study Commissioned by SpotXchange Reveals Real-Time Bidding Will Account for Nearly 25 Percent of US Online Video Advertising Spending in 2014 DENVER - According to...

New Specification to Propel 3MS Program Forward Reference Implementation Will Enable Quick Adoption, While SafeFrame 1.0 FAQ Answers Questions Raised During Public Comment Period NEW YORK...

Research and Markets has announced the addition of the "Brazil Online Advertising Industry Outlook to 2016 - Forthcoming Sports Events Thrusting the Industry Growth" report to their offering.

Real-time bidding (RTB) is expected to reach $14 billion by 2016 according to IDC, so it’s no surprise that ad agencies, brands and even Facebook are trying their hand at the technology. However, in a recent study conducted by Forrester, less than 10 percent of digital media marketers are employing data-driven tactics to optimize the targeting, measurement and overall effectiveness of their campaigns. SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online display advertising, launched its Knowledge Center to help digital marketers understand, build and launch more effective display ad campaigns on the web and on mobile devices.