Advertising Reports and Studies

Key findings show that inventory quality, targeting abilities and site transparency are most important factors for ad networks' value proposition NEW YORK – APRIL 8,...

A recent eMarketer study shows that behavioral targeting is far from being in a slump, despite the recent concerns for users privacy that led...

Key Advertiser Partnerships Fuel 20% Month-over-Month Growth Redwood City, Calif.,—July 15, 2008—Turn Inc., the Smart Market for Online Advertising, today announced a record 20 percent...

Brand’s Online Advertising Strategy Relies Heavily on Social Media RESTON, VA, August 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the...

The folks at YuMe cheered on July 21st, when they issued a press release in regard to their big jump in comScore's top 10...

The IAB and Bain & Company announced the release of a benchmark study which suggests that online publishers are increasingly turning to sales intermediaries...

Leading digital measurement firm has quickly responded (even if only indirectly) to the can of worms opened by the YuMe story. You may still have...

For the first time, a major established market registers an online ad spending superior to the TV ad spending. The UK Office of Communication, Ofcom...

RESTON, VA, August 15, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of...