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Merkle Releases Its Q2 2019 Digital Marketing Report

Report Features Microsoft’s Strongest Spending Growth in Three Years and Continued Growth of Amazon Ads Sales Columbia, MD -- Merkle (www.merkleinc.com), a leading technology-enabled, data-driven...

Q1 2019 Reaches $28.4 Billion in U.S. Digital Ad Revenues, According to IAB

Represents 18% Increase YOY from Q1 2018 NEW YORK -- U.S. digital advertising revenues reached a landmark high of $28.4 billion in the first quarter...

Current Marketing Attribution Technology ‘Verging on Useless’, Say Digital Marketers – Survey

Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service Digital marketing managers...

Mobile Ad Study Unveils Patterns in Context and Engagement

Aki Technologies' report finds consumers' mental state is 39% more important than their environment and 55% more important than the app context; paid apps...

In A Highly Effective Location Targeting Ad Ecosystem, Up to 65% Of Spend Is...

Analysis by Location Sciences finds that up to $65K of every $100K spent on location advertising is outside of the targeted area or is...

Amobee Recognized as a Leader in Cross-Channel Video Advertising by Independent Research Firm

Advertising Platform Delivers Solutions for Agencies, Brands and Broadcasters for the Convergence of TV and Digital REDWOOD CITY, Calif. -- Amobee, a global digital advertising...

TVSquared Uncovers the Performance Insights Behind Effective TV Advertising across the German Market

Tuesdays Deliver the Greatest TV Ad Response in Germany MUNICH -- TVSquared, the worldwide leader in linear and digital TV attribution, released performance insights on...

TIP Initiative Survey Highlights Media Agencies’ Priorities and Expected Benefits of Automating Local TV...

NEW YORK -- TIP Initiative, an industry work group promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media agency partners,...

New Survey Finds App Bidding is the Future of In-App Advertising and Monetization

77% of app developers are considering moving from waterfall to real-time unified auctions, due to accuracy, transparency, and more granular user data BERLIN -- Fyber...

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