Advertising Reports and Studies

Survey of mobile consumers between the ages of 18-24 reveals that 68% shop on mobile 1-4 times a week and 86% use mobile as...

45% cited first-party authenticated data as an alternative solution they’d be looking to implement85% believe their brand would benefit from a closer relationship with...

LONDON -- The world’s most valuable brands have experienced record growth according to the Kantar BrandZTM Most Valuable Global Brands 2021 ranking, with the total worth reaching...

DV’s annual study on the state of digital media quality and performance also reveals significant declines in key violation rates, underscoring the positive impact...

Social media advertising spending has increased dramatically worldwide but most especially in the US. According to data presented by TradingPlatforms.com, social media ad spend in...

The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic, according to Emplifi. The unified...

The new platform powers market research that enables every business to know its audience New York -  GWI, the leading target audience insight company, today...

·        More than a quarter (26%) of consumers pay attention to ads if the information is relevant to them and their local area  ·        Over a third...

A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and...