Advertising Reports and Studies

Scores 192 on Integral Ad Science’s AdSafe Index after Analysis of 6.5 Million Impressions across Thousands of Premium Publishers NEW YORK - Adblade, the only premium...

Advertisers and Publishers Take Note: Only 14% of Consumers Remember the Last Ad They Saw; Just 2.8% Thought the Ad Was Relevant PALO ALTO, CA...

Majority of those surveyed cite better engagement and scale LONDON - The majority of online video spend in the last 12 months is coming from budgets...

Less than eight months after they were made a part of the Interactive Advertising Bureau’s Standard Ad Unit Portfolio, the Rising Stars display ad units yield significantly higher interactive consumer engagement in online campaigns, according to proprietary research from the Interactive Advertising Bureau (IAB) and Moat. The study’s findings were released today during the annual MIXX Conference & Expo in New York.

Solve Media (www.SolveMedia.com) today revealed that 10 percent of all online traffic is generated by bots – softwareapplications that run automated processes across the Web. eMarketer predicts online display ad spend will reach $15.3 billion globally in 2012, which means that potentially $1.5 billion in ads will be served to bots. Since 2011, Solve Media has witnessed a 400 percent rise in aberrant traffic across registration, voting, commenting and contact services on the web. The company’s CAPTCHA-based advertising technology provides security authentication solutions for publishers.

As the levels of advertising across all digital channels continue to rise, traditional display advertising is failing to win-over consumers who are increasingly desensitised to standard banner ads. Instead, rich media formats are achieving significantly higher levels of cut-through with online audiences, who are three times more likely to click on rich media ads than traditional banners.

Q1 2013 Digital Marketing Report by IgnitionOne highlights growth and trends in digital marketing NEW YORK – Research by IgnitionOne, the global leader in SaaS-based...

LONDON - Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad...