Advertising Reports and Studies

Programmatic + Premium white paper reveals significant enthusiasm for automated trading technology to buy and sell premium ad inventory through digital exchanges LOS ANGELES & NEW...

UK Internet Users Spend 37 Hours Online Per Month, More Than Any Other European Market Nearly One-Third of Web-Based Page Views in the UK Are...

"Audience Targeting 101", a white paper published by ad management platform Adzerk, explains how marketers use data to reach audiences beyond the content of a webpage....

The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv, the company that delivers a programmatic way to trade video advertising, believes the industry must continue to push for further significant changes in 2013.

Best Buy, Ford, Infiniti, Liberty Mutual, M&Ms, and Samsung Each Earn Several Honors MOUNTAIN VIEW, Calif. - Ace Metrix®, the new standard in television and video...

Ace Metrix®, the new standard in analytics for television and video advertisers, today announced the top back-to-school advertisers, a list led by ads for Best Buy (Ace Score: 622), Lysol hand soap and wipes (Ace Score: 603) and kids’ haircuts at JC Penney (Ace Score: 600). The breadth of themes in this year’s back-to-school ads is an interesting juxtaposition against last year’s heavily technology-themed list led by a Microsoft ad touting a free Xbox with the purchase of a Windows 7 PC.

Case Studies Highlight Results in Ad Recall and Response, Brand Awareness and Purchase Intent NEW YORK - TargetSpot, the largest Digital Audio advertising network, released the...

Report Shows March Madness Fans More Likely to Own iPod Touch BOSTON - In its newly released March MobileSTAT, Jumptap, Inc., the leading mobile audience targeting platform, reports...