Publicis Groupe Partners with Yahoo Through VivaKi, Targeting the Mobile Advertising Market
The ink barely dried on Publicis' previous press release announcing the launch of VivaKi (their new media platform) that more news kick in from...
Google Marketer’s Playbook: Online Video Advertising
Interesting presentation from Google product managers on trends, benefits and strategies of online video advertising.
New Features and Improvements in Google AdManager
In an email sent out an hour ago to AdManager users, Google announces a number of features and improvements:
- Automatic Macro Insertion - Ad...
Google – DoubleClick Acquisition Flashback: Remedies Possibly Suggested by Microsoft
Fascinating what a simple Google search can bring to surface: a document that appears to have been developed by a Microsoft employee or consultant,...
Google AdManager New Release: Multiple Languages Support, Updated Features and Improvements
Yesterday's release of the Google Ad Manager announces support for 25 languages to Ad Manager, with more languages to be rolled out in the...
DoubleClick is a Stingy News Provider
Maintaining this website requires quite some research work on daily basis, chasing down news and stories that are pertinent to topics such as Ad...
Truth or Dare: Top Web Firms to Be Questioned on Their Targeting Practices
It looks like the NebuAd and related user privacy scandals are far from cooling off. Reuters reports that the US House Energy and Commerce...
It’s Google ‘Put Your Child in a Kennel’ Day!
In other words, Google's distinguished advertisers have partnered with Google's ad reviewing force (human or automated, it doesn't really matter as long as the...
Google Closes Acquisition of DoubleClick
MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that...
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