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YouTube to Allow Long Video Content

A YouTube memo published on the Silicon Alley Insider announces: "You now will be able to upload and monetize videos in your account that are...

IAB President Randall Rothenberg to Testify at House Small Business Committee Hearing

Washington D.C. (June 25, 2008) – Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), will testify as an expert witness today...

The IAB Launches Revised Ad Unit & Rich Media Creative Guidelines

New York, NY (July 1, 2008) – The Interactive Advertising Bureau (IAB) today announced the release of Revised Ad Unit and Rich Media Creative...

Massive Inc. Is First Dynamic In-Game Advertising Network Validated Through Third-Party Auditing Process

I have neglected the in-game advertising topic for a while and am clearly behind with the news... some 1 month behind. I've just come...

The IAB Launches Revenue Cycle Best Practices

NEW YORK, NY (July 16, 2008) –The Interactive Advertising Bureau (IAB) today announced the release of “Revenue Cycle Best Practices,” a document that recommends...

“A Mobile Advertising Overview” Released by IAB

NEW YORK, NEW YORK (July 21, 2008)—The Interactive Advertising Bureau (IAB) today announced the release of “A Mobile Advertising Overview,” a document that demystifies...

MIXX Awards 2008 Reach Record Number of Entries, Secure Their Place as Premier Interactive...

The folks at IAB as well as players in the online advertising industry seem active and busy these days, even though most of us...

IAB Announces the Release of “VAST,” a Digital Video Ad Serving Template, for Public...

Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers - I...

Recap on IAB’s Mobile Leadership Forum

A recent post on the IAB site reminded me that their very first Mobile Leadership Forum is over and there are loads to be...

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