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IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower...

New Guidelines Will Simplify Development of Mobile Advertising NEW YORK - In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines...

Internet Ad Revenues Again Hit Record-Breaking Double-Digit Annual Growth, Reaching Nearly $37 Billion

Q4 2012 Surpasses $10 Billion, Marking a Nearly 15% Increase Over Q4 2011 Mobile Ad Revenues More than Double for the Second Year in a...

24/7 Media, About.com & Triad Retail Media Institute Sales Recruitment Preference for Candidates with...

PHOENIX - With the Interactive Advertising Bureau’s (IAB) Digital Media Sales Certification program officially launched less than a year ago, three leading media companies –...

24/7 Real Media Announces Open AdStream 10 for Seamless Online Revenue Optimization

Augmented Functionality and Data Partner Integrations Enhance Renowned Ad Management Platform NEW YORK - 24/7 Real Media Inc., the leading global digital marketing company, released...

Brad Brinegar to Chair 2013 IAB MIXX Awards Jury, Guiding the Debate among 31...

Brinegar, Chairman & CEO of McKinney, Brings Deep Insights to the Role, as Recipient of Multiple IAB MIXX Awards Seven New Categories Reflect New Emerging...

IAB Releases Updated Quality Assurance Guidelines for Public Comment

Expanded QAG 2.0 Program to Provide Brands Safety & Strengthen Trust Across the Digital Advertising Ecosystem NEW YORK - To foster brand safety and transparency in...

First Quarter 2013 Internet Ad Revenues Set New High, at $9.6 Billion

Q1 2013 Revenue Up Nearly 16% Over Q1 2012, According to IAB Internet Advertising Revenue Report NEW YORK - At $9.6 billion, first quarter 2013 digital...

IAB Enriches Educational Offering with Launch of On-Demand Training

Top-Tier Interactive Training Delivered Anytime, Anywhere NEW YORK - The Interactive Advertising Bureau (IAB) announced the launch of “IAB Professional Development On-Demand,” a comprehensive educational...

DoubleVerify Granted MRC Accreditation for its Online Suite of Verification and Viewability Services

DoubleVerify granted MRC accreditation for its online suite of Verification and Viewability services Accreditation certifies DoubleVerify’s proprietary technology and products in delivering online media transparency...

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