IAB

Easy task, at a first sight: defining what exactly can be considered a 'rich media ad'. It is, of course... a 'rich media ad',...

The IAB and Bain & Company announced the release of a benchmark study which suggests that online publishers are increasingly turning to sales intermediaries...

Chrysler CMO Deborah Meyer, CBS CEO Les Moonves, Author Clay Shirky Join Roster of Notable Speakers; Set to Investigate Theme of “Invention & Reinvention”...

NEW YORK - TRAFFIQ® - The Internet Traffic Exchange will help shatter conventional thinking about interactive advertising not once, but twice at the upcoming...

New Roadmap for Process Improvement and Discrepancy Reduction in Interactive Advertising NEW YORK, NY (September 22, 2008)—The Interactive Advertising Bureau (IAB) today announced the release...

NEW YORK - The Interactive Advertising Bureau (IAB) closed this year's highly successful MIXX Conference and Expo with the presentation tonight of the fourth...

Certification Lets Customers Compare Solutions and See the Value of AdJuggler Relative to the Competition ALEXANDRIA, Va. June 18, 2008 AdJuggler, Inc., the industry leader...

Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations NEW YORK - The Interactive...

NEW YORK, March 18, 2008 – Eighteen minutes may not seem like much time—but it’s long enough to turn you from an interested spectator...