IAB

NEW YORK - The Interactive Advertising Bureau (IAB) has announced that AOL is the first large-scale digital media company to require its entire sales team...

Until now, the digital advertising field has lacked professional benchmarks such as the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with the announcement by the Interactive Advertising Bureau (IAB) establishing the first-ever educational standard for digital media sales forces with the launch of the “IAB Digital Media Sales Certification.”

OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, announced that it will support the buying and selling of the Interactive Advertising Bureau’s (IAB) new online ad units through OpenX Enterprise, the company’s Software as a Service ad serving product for large publishers, and OpenX Market, a leading Real-Time Bidding (RTB) enabled advertising exchange platform. The new Standard Ad Unit Portfolio will include six new ad units (the “Rising Stars”) and are the first such units to be approved by the IAB since 2003.

The Interactive Advertising Bureau (IAB) announced that the IAB Mobile Rising Stars, which were revealed at the IAB Annual Leadership Meeting in February, are now ready for broad adoption and open for public comment. Hundreds of marketers and publishers have already been implementing these units across mobile devices since their initial release, yet this marks the first time IAB will make them available to the industry at scale.

Brands and Agencies from Around the World Cited for Outstanding Work That Stands Out in the Present and Sets the Pace For the Future John...

The Interactive Advertising Bureau (IAB) today announced that digital creative Nick Law, Executive Vice President and Chief Creative Officer, R/GA, North America, has agreed to serve as the first-ever Judging Panel Chair for the IAB MIXX Awards. Law will guide conversation and debate with the awards’ distinguished lineup of cross-industry judges, as they choose this year’s winners for the coveted awards, which recognize creativity and impact in digital advertising. In addition to revealing the full list of judges, IAB also announced that the deadline to enter the awards has been extended until July 20.

Educating Users About Device and Network Security Would Help Drive More Adoption NEW YORK - With tax day fast approaching, the Interactive Advertising Bureau (IAB) released...

The Interactive Advertising Bureau’s (IAB) and its Mobile Marketing Center of Excellence announced the final release of the “Mobile Rich-Media Ad Interface Definitions” or MRAID 2.0, following the requisite comment period. This new version will enable greater consistency when it comes to the delivery of a range of rich media ad formats, including the new IAB Mobile Rising Stars units, allowing agencies to be able to quickly and easily run creative across applications from different publishers, rather than needing to re-write the programming behind their ad creative several times for a single campaign.