IAB

DUBLIN, Ireland - Research and Markets (http://www.researchandmarkets.com/research/48ef91/the_20092014_worl) has announced the addition of the "The 2009-2014 World Outlook for Behavioral Marketing and Targeting" report to...

11% Increase from Q3 '07, Up Slightly from Q2 '08 Despite U.S. Economic Woes NEW YORK - The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP...

SANTA MONICA, Calif. - Buyers and sellers in the advertising industry rely on audience measurement services to provide the data needed to make informed...

Will Standardize Key Metrics in the Interactive Industry NEW YORK - The Interactive Advertising Bureau (IAB) today announced the release for public comment of Audience...

Improves ROI and Conversion Rates for Essential Digital Platform NEW YORK - The Interactive Advertising Bureau (IAB) announced the release of Lead Quality Accountability Best...

Portable widget provides instant access to IAB News, Editorial, Events and Ad Guidelines. Palo Alto, CA -- November 3, 2008 -- Gigya, Inc., the largest...

NEW YORK - Four leading marketing and advertising industry associations announced that they are working together to develop enhanced self-regulatory principles for online behavioral...

Interactive Advertising Bureau Unveils Compelling Agenda For 2009 Annual Meeting “Ecosystem 2.0: Brands Battle Back” WHAT: Leaders of the digital advertising world will gather at...

“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising NEW YORK - The Interactive Advertising Bureau (IAB)...