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Ordering Food Goes Mobile, According to Super Bowl Snacks Research from IAB and Viggle

More Than Two-Thirds of Media-Savvy Mobile Users Have Placed Online Food Orders Via Their Smartphone or Tablet, With Half Downloading Restaurant-Specific Apps; Pizza Dominates Mobile...

IAB Launches a Series of Initiatives Designed to Transform Interactive Operations & Accelerate Growth

Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations NEW YORK - The Interactive...

IAB Secures Two Billion Impressions for ‘Your AdChoices’ Consumer Education Campaign

After mounting a comprehensive initiative to support the Digital Advertising Alliance (DAA) and its new “Your AdChoices” consumer education campaign, the Interactive Advertising Bureau (IAB) announced that it has hit a major milestone, securing two billion committed impressions for this pro bono promotional effort. Network Advertising Initiative (NAI) has also partnered with DAA to boost the campaign’s visibility.

Mobile Rising Stars Added to IAB Standard Ad Unit Portfolio, to Propel Brand Advertising...

New IAB Study with Vibrant Media and comScore in Collaboration with OREO Shows Mobile Rising Stars Yield Near-Double the Interaction Rate of Standard Banners...

VINDICO Group the First Demand-Side Video Ad Server to be Accredited by Media Rating...

Accreditation underscores market need for seamless, stable and secure online video measurement NEW YORK – VINDICO Group, a division of BBE, today announced its video...

MMA and IAB Release ‘Mobile Phone Creative Guidelines’ For Public Comment

Guidelines to Empower Creative Groups by Reducing Industry Fragmentation NEW YORK, NY — With the rapid evolution of the mobile marketplace, there is a demand for...

IAB Releases Quality Assurance Guidelines 2.0

Industry Input and Public Comment Augments QAG Program, Revised Guidelines Promote Brand Safety & Solidify Trust Throughout Interactive Advertising Landscape NEW YORK - On the heels of...

The IAB Launches Revised Ad Unit & Rich Media Creative Guidelines

New York, NY (July 1, 2008) – The Interactive Advertising Bureau (IAB) today announced the release of Revised Ad Unit and Rich Media Creative...

IAB and 4A’s Release Updated Standard Terms and Conditions for the Interactive Industry

New Contract Solves One of Industry’s Biggest Business Challenges NEW YORK - Since the release in 2002 of the “4A’s/IAB Standard Terms and Conditions v2.0,”...

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