IAB

Findings Are Driven by Detailed Research into Business Practices and the Market Forces Propelling Strong Performance PHOENIX -- IAB, the national trade association for the...

Cross-Channel Data Measurement & Attribution Predicted to be the Highest Priority for Using Data for Third Year in a Row NEW YORK -- Marketers, publishers,...

Former IAB Board Chairman, IAB Co-Founder & NBCUniversal Senior Executive Will Support and Advise on Association Initiatives to Future-Proof Members' Businesses NEW YORK -- IAB,...

ewFronts West Dates Set for September 11 & 12 in LA, Themed ‘Relationships Matter. Take a Stand!’ NEW YORK -- IAB, the national trade association...

First-of-its-Kind Curriculum Designed by Digital Media & Marketing Industry Leaders on the IAB Education Advisory Board NEW YORK -- IAB, the national trade association for...

sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment NEW YORK -- The IAB Technology Laboratory has introduced for public comment two new...

Barcelona - Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption...

Record-Breaking Digital Marketing Spend Represents 22% Year-Over-Year Growth NEW YORK -- U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding...

Podcast Ad Market Forecasted to Surpass $1 Billion By 2021 NEW YORK -- In 2018, marketers spent $479 million to advertise on podcasts in the...