IAB ‘Outlook for Data 2018’ Study Shows Ongoing Rise in Spending on Audience Data...
Artificial Intelligence & Blockchain Technology Expected to Become Bigger Priorities This Year
PALM DESERT, Calif. - According to a research report released today by the...
IAB Report Illustrates How Direct-to-Consumer Disruptors Are Transforming the Marketing Landscape and Uncovers Core...
Findings Are Driven by Detailed Research into Business Practices and the Market Forces Propelling Strong Performance
PHOENIX -- IAB, the national trade association for the...
UK Spends More on Online Advertising Than France and Germany Combined, IHS Says
Advertising spend online surpassed TV spend for the first time; Huge jump in market value to €36.2 billion
LONDON - IHS Inc. (NYSE: IHS), the...
Advertising Revenues Hit $19.6 Billion in Q1 2017, Climbing 23% Year-over-Year, According to IAB
Revenues Mark the Highest Q1 Earnings on Record
NEW YORK - The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising...
IAB Tech Lab and IAB Europe Release pubvendors.json and Mobile App Specifications to Support...
Available for 30-Day Public Comment, New Specs Will Enable Seamless Communication Among Publishers, Buyers, and Vendors on Approved Interactions and GDPR Settings & Provide...
IAB Podcast Upfront 2019 to Feature 12 Industry Leaders Showcasing the Latest in Original...
Presenters Include Authentic, ESPN, iHeartRadio, Market Enginuity, Meredith Corporation, Midroll/Stitcher, NPR, Pandora, Slate, WarnerMedia Podcast Network and The Roost (Divisions of WarnerMedia), Westwood One...
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