IAB

Study Points to the Need to Move from “Day-Part” to “Mind-Part” Planning NEW YORK -- Delving into how consumers watch digital video—beyond dayparts, demos and/or...

Record-Breaking Digital Marketing Spend Represents 22% Year-Over-Year Growth NEW YORK -- U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding...

Podcast Ad Market Forecasted to Surpass $1 Billion By 2021 NEW YORK -- In 2018, marketers spent $479 million to advertise on podcasts in the...

3W.relevanC, Dstillery, Epsilon, Hearst Magazines, LiveRamp, Meredith, Neustar, Oracle Data Cloud & Pandora Will Work to Be Among the First to Adopt the Standard...

NEW YORK -- IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales and strategy leader Sheryl...

DTC Shoppers Are Markedly Younger, Have Higher Household Incomes & Are ‘Consumed by Self-Expression,’ Digital Marketing Trade Organization Finds ANAHEIM, Calif. -- IAB, the national trade...

Represents 18% Increase YOY from Q1 2018 NEW YORK -- U.S. digital advertising revenues reached a landmark high of $28.4 billion in the first quarter...

Presenters Include Authentic, ESPN, iHeartRadio, Market Enginuity, Meredith Corporation, Midroll/Stitcher, NPR, Pandora, Slate, WarnerMedia Podcast Network and The Roost (Divisions of WarnerMedia), Westwood One...

Collaboration between the global organization of interactive advertising and the emerging blockchain advertising technology company Verasity, a technology company building the infrastructure for publishers to...