Ad Tech’s Market Fragmentation: The Challenge of the Perimeter Marketplace
Modern advertising looks very different from days past. What was once a strategically aligned buy-sell relationship, the connection between advertisers and publishers is now...
Kantar Media Reports Q1 2015 U.S. Advertising Expenditures Decreased 4.0 Percent from Q1 2014...
Core ad spending, however, declined by just 2.0 percent; Paid Search, included in Kantar Media’s analysis for the first time, shows 7% increase year-over-year
NEW...
Strategies for Reaching the ‘Liquid Audience’ in a Changing Digital Landscape Are Examined in...
Creative, Brand, Agency & Publishing Thought Leaders Share Their Insights On How To Navigate Consumers’ Complicated Pathways to Content
NEW YORK - The Interactive Advertising...
“What’s My Worth? $11 per Minute,” Consumers Tell Advertisers in New Mobile Advertising Research
“What’s My Worth?” reveals attitudes to mobile ads in France, Germany, UK and US
79% understand ads keep content and apps free, only 3% pay...
U.S. Internet Ad Revenues Reach Historic $13.3 Billion in Q1 2015, Representing 16% Increase...
NEW YORK - At $13.3 billion in Q1 2015, U.S. internet ad revenues hit a record-breaking first quarter high, according to the latest IAB...
Auto AdJust for Ad Viewability
Is the Viewable Impression the new Third Party Impression? Can digital publishers use Auto Adjust to address this? The answer is “Yes!”
“If publishers are...
4 Ad Tech Companies That Are Very Good at Explaining What They Do
Ad tech companies – whether startups or well-established – are not exactly known for their communication skills. In particular, they’re not always so good...
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